Brands we're moving forward

Federale Politie set out to recruit a new generation of officers in a sector where private salaries are higher, startups are cooler, and the badge is associated with paperwork instead of purpose. Majortale produced the campaign from a single shoot day with sixty real officers, no actors and no models, and it pulled 404 applications in under five months.

For the closing party of Bacardi Rum Month, we captured the energy of the night while it was still happening. Music, cocktails, people and atmosphere turned into event content ready to go live the next morning.

Ten bartenders, ten signature cocktails and one new flavour to launch. We built a full social campaign around cocktail culture, individual style and the people who bring Bombay Sapphire to life.

For Champion Lubricants, motorsport is more than a logo on a car. We followed the brand across circuits and events, building a visual archive that keeps working long after race weekend.

Six months of advertising content, captured in one single production day. A modular shoot built to give Eneco paid social ads, UGC-style videos, polished campaign footage and hundreds of variations.

A full-spectrum summer campaign for Leffe, built to move from streets to social feeds. Warm light, shared tables and premium beer moments turned into content for outdoor, digital and social.

Lidl let more than 100 employees describe what their job really feels like. AI rewrote the vacancies, we filmed the reactions, and the campaign turned honesty into award-winning employer branding.

Sales, marketing and leadership all needed content, without stretching the production across weeks. We planned one tight two-day shoot and delivered a full visual library for the year ahead.

A national recruitment campaign showing that a police career can start from anywhere. Bakers, teachers, nurses and drivers became the faces of a campaign built to feel open, human and inclusive.

For the Federal Police, we created clear and human campaign content around domestic violence. Short, honest videos helped make difficult situations easier to understand and easier to act on.

Ree Coffee entered Belgium with a product built on real Mexican craft and story. We turned that heritage into a performance campaign that generated more than 2,000 leads in two weeks.

Tails had a ready-to-drink cocktail range that needed to feel premium and instantly clear. In one shoot day, we created product photography and explainer videos built for shelves, screens and social.

For Toerisme Vlaanderen, we let international tourists discover Flanders through food, language and their own reactions. Twelve ads, three formats and plenty of moments people wanted to share.

Tripel Karmeliet Grand Cru needed visuals with the same refinement as the beer itself. In one production day, we built a full campaign toolkit with golden pours, bottle stills and premium product moments.

Tripel Karmeliet’s first can needed to feel fresh without losing the craft behind the brand. We created a visual identity for retail, digital and point of sale that kept the product unmistakably Karmeliet.

A Volvo brand film shot in Swedish Lapland, built closer to cinema than advertising. Frozen roads, limited daylight and raw landscapes gave the story the weight it needed.

Wit-Gele Kruis needed to shift how Belgium sees home care. We created eight campaign ads across multiple formats, putting real caregivers in the spotlight and breaking misconceptions with authentic stories.

Wolf sponsors WRC events across the world and brings key partners close to the action. We captured the rally experience before, during and after each event, turning every weekend into content people could share.

Majortale produced Liantis’s paid social library across two shoot days: high-end ads, UGC variants, short-form cutdowns, stills, and 4K timeline exports per profile for Starters and KMO owners, with full commercial rights.

Majortale produced Lenovo's 360 Accelerate 25 Geneva event photography: graded stills of the keynote programme, speakers, and sponsor capture.

Majortale produced Lenovo's 360 Accelerate 25 Monaco event photography: graded stills of the "Can AI Ever be Sustainable?" panel with Lenovo's Global Sustainability Director, keynote moments, and sponsor capture.

For Martini, we created premium brand content with the right mix of atmosphere, detail and lifestyle. A polished production designed to make the brand feel elegant, social and ready for every channel.

For BYD, we spent one full production day with Wesley Sonck at the pitch where his football story started. A cinematic Euro Cup campaign built for socials, advertising, TV, Instagram and YouTube.