With a new flavour to launch and a room full of talented bartenders, the question wasn’t what to film—it was how to do it all in one day. Each bartender had their own vibe, and each cocktail needed its own moment. The brief was clear: make them all shine, and don’t cut corners.
We ran a tight production with rotating setups: cocktail creation, individual portraits, and candid BTS—all shot in a single day. Each bartender got their own reel and photo set, while the brand walked away with a full suite of launch content built for socials, trade and press.
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