Tripel Karmeliet Cans

Karmeliet launched their first can and it had to feel fresh without losing the craft. We built the visual identity for retail, digital and point of sale.
Year
2024
Scope
Product photography, launch visuals
Timeline
1 shoot day

The work

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Tripel Karmeliet Cans — Product photography campaign
Tripel Karmeliet's first can had to feel just as premium as the bottle. Loyal fans needed reassurance, new drinkers needed a reason, and everything had to stay unmistakably Karmeliet.
With tight planning and a small crew, we shot everything in one day, from golden pours to condensation-covered cans. The result was a visual toolkit for retail, digital and point of sale.
Tripel Karmeliet poured from a can into a glassClose-up of a chilled Tripel Karmeliet can with condensationTripel Karmeliet can in a beam of light on a wooden shelf