Tripel Karmeliet’s first can needed to feel fresh without losing the craft behind the brand. We created a visual identity for retail, digital and point of sale that kept the product unmistakably Karmeliet.
Watch videoTripel Karmeliet is known for its rich taste and tradition. Putting that into a can was a bold move, and it had to feel just as premium. The goal: reassure loyal fans, excite new drinkers, and keep everything unmistakably Karmeliet. Every visual built around one strength: it still tastes like it’s fresh from the tap.
We captured everything in a single-day shoot, from golden pours to condensation-covered cans. With tight planning and a small crew, we created a visual identity that felt fresh, elevated, and ready for every platform. The final result: a complete visual toolkit designed for both storytelling and sales.
A complete visual toolkit for both storytelling and sales — bold new direction delivered in one shoot day.
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