Blog

What we learn on set about video, budgets and content that performs.

Presenter on stage in front of data charts at Lenovo 360 Accelerate 25 Monaco

Lenovo's 360 Accelerate 25 in Monaco: photos that ship same-day

How much does a brand film cost in Belgium? A 2026 budget guide

Panel discussion on stage at Lenovo 360 Accelerate 25 in Geneva

How we shot Lenovo’s 360 Accelerate 25 in Geneva

Crew member with headset in the pit lane next to a GT race car

One edit, every file: how Majortale ships a hundred assets from one timeline

Martini cocktails raised in a toast, product shot by Majortale

Brand Movie vs Product Video: When to Use Which

Majortale crew with a camera setup beside a football pitch

What Does a Corporate Video Cost in Belgium in 2026?

Two Majortale crew members from behind with cameras and headsets

In-house video team vs external video partner: a decision framework for marketing leads

What makes a good brand film? 6 craft signals to look for before you sign a contract

Race engineer on the pit wall during a Champion shoot by Majortale

How long does corporate video production take? A realistic 6-week timeline

Three performers in red coats beside a giant Martini Bianco bottle

Next-day content for Martini's biggest Benelux activations

Footballer's feet next to a ball on the pitch, BYD Euro Cup campaign

How Majortale shipped BYD's Euro Cup campaign in 4 weeks

Team manager interviewed in a race garage with a GT car behind him

What a campaign production agency does: and why Belgian agencies choose one over a generalist

Majortale crew member filming a woman with a handheld rig

Employer branding video in Belgium: what the brief should be asking for

Man smiling during an interview in an office, framed through plants

What video-first actually means: and why the brief doesn't start at the shoot

Two Majortale crew members in branded shirts on a shoot

The Liantis power shoot: one production sprint, a full social content system

Family laughing on the sofa during the Eneco shoot

How Eneco got six months of paid social out of one shoot day

Woman on the phone in an office booth, scene from the Eneco campaign

Your brand 2.0: why content can't move faster than its foundation

Craftsmen working on window frames in a workshop

Why Most Corporate Videos Fail (And What Belgian Brands Are Doing Differently)

Majortale crew interviewing a woman in a lounge area

When's the right moment to start with video as a business

Man in a navy sweater being filmed for a corporate video

Common mistakes in video production for companies

Speaker on stage in front of a Deloitte presentation

When video isn't the right solution

Majortale crew member setting up a camera in an office

What video production costs in Belgium

Majortale crew using a reflector to light an interview subject

What does a corporate video cost in Belgium today

Crew member holding a boom mic next to a man during a corporate shoot

Setting your video budget: how much are companies investing today

Majortale crew preparing lights around a man before an interview

Is video worth the investment for B2B companies

Woman filming herself with a selfie rig in an office atrium

Explainer videos for companies: when they work, when they don't

Majortale crew filming a woman at a desk in a styled studio

Case videos for companies: building trust with video

Camera crew filming a craftsman at a workbench in soft light

Using video for sales: which formats actually work

Majortale crew filming among plants on the Omexco shoot

Making employer branding videos in Belgium

Majortale camera operator waving on set

Recruitment videos for companies: what works and what doesn't

Man reading a book titled 'Shoot video that doesn't suck' in the Majortale studio

Video snippets for your website and sales: how to use them

Hyundai rally car speeding through a city street stage

Making social video snippets for your company

Man in a bucket hat filming with his phone at an event

Short-form video for companies: more than TikTok and Reels

Speaker presenting at an industry event booth

Content database for sales, employer branding, and marketing

Business professionals networking at a trade fair stand

One shoot day, multiple videos: how to build a content database

Majortale camera operator filming an interview in a showroom

What's a content database and why companies are adopting them

Printed storyboard lying on a wooden table

Making corporate videos in Belgium: approach and pricing

Man eating pasta at a restaurant table with a spritz cocktail

Corporate video vs brand film: which one does your campaign actually need?

Cyclist with a bike on a road in a volcanic landscape under a rainbow

Bedrijfsfilm laten maken in België: wat werkt vandaag echt

Factory workers at a machine with a 'Solliciteer nu' recruitment screen

Video content as a growth driver for Belgian companies

Factory worker in a hair net focused on his task

Video production for SMEs in Belgium: start smart, grow fast

Sony cinema camera set up in an industrial warehouse

Working with a Belgian video agency: benefits and pitfalls

Two Majortale crew members talking on set between lights and props

Video agency Antwerp: why local expertise makes the difference

Video set in a warehouse with a police van, car and camera monitors

Video marketing in Belgium: what actually works today

Cardboard wall reading 'Werken bij het Wit-Gele Kruis is eenzaam' on set

Employer branding video in Belgium: approach, examples, and ROI

Cinema camera and monitor in front of a silhouette on a blue lit set

Making corporate videos in Belgium: strategy beats beautiful frames

Woman in an orange sweater concentrating on a small object

Social video for Belgian brands: it's more than Reels and TikToks

Two people arranging letter blocks on shelves during a shoot

Why more and more Belgian companies are betting on video

Two people laughing on a blue bench on a studio set

Making videos in Belgium: what you need to know

Camera operator filming chefs in a restaurant kitchen

What does a video agency actually do and how much does it cost

Two men smiling while unpacking equipment outside a house

Video production in Belgium: from strategy to delivery

Crew member filming a police motorcyclist in a warehouse studio

The difference between a production house and a creative agency

Majortale camera operator setting up a rig on the bonnet of a BMW

Choosing a video agency in Belgium: how to pick the right partner

Silhouettes of a film crew in a dark room lit by blue light

The illusion of chasing trends

Majortale crew filming in a professional kitchen

Why consistency matters more than going viral

Group of professionals seated around a table at a trade fair stand

Employer branding in 2026: stop performing, start being real

Three workers in hard hats and high-visibility jackets at sunset

From reach to relevance: why views don't mean much anymore

Camera operator in high-visibility gear filming on an industrial site at sunrise

Video in 2026: what still works and what you should drop