Wit-Gele Kruis needed to shift how Belgium sees home care. We created eight campaign ads across multiple formats, putting real caregivers in the spotlight and breaking misconceptions with authentic stories.
Watch videoPersistent misconceptions about their work made it harder for Wit-Gele Kruis to attract new talent. Behind the scenes, thousands of caregivers do essential work every single day, but that story often went unseen or misunderstood. Four 15-second and four 30-second ads, all in three formats.
We handled the complete trajectory: creative development, production planning, full shot list, shoot day, and post-production. The campaign put the real heroes in the spotlight, the caregivers themselves. By breaking myths with authentic stories and powerful visuals, Wit-Gele Kruis transformed its employer brand image.
Majortale helped us put the real heroes of Wit-Gele Kruis in the spotlight and break down misconceptions about our work.
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