For BYD, we spent one full production day with Wesley Sonck at the pitch where his football story started. A cinematic Euro Cup campaign built for socials, advertising, TV, Instagram and YouTube.
Watch videoBYD booked a Euro Cup brand campaign with Wesley Sonck four weeks before the tournament kicked off. Tight schedule, one production day, one location: the pitch where Wesley's football story started. The set had to carry socials, advertising, TV, Instagram and YouTube.
We spent the day shooting on Wesley's home ground for a cinematic Euro Cup spot rooted in his football story. From that single production day, we cut the brand film plus CTA versions and stills, all sized for socials, advertising, TV, Instagram and YouTube. Four weeks from brief to live campaign.
We only booked this campaign four weeks before the start of the Euro Cup, and we had heard that Majortale was the right team for the job. They completely delivered. The whole collaboration was also a real pleasure.
