Client
Bacardi
Industry
Beverages & spirits
Closing the Iconic Rum month with a bang.
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The Challenge

Bacardi's Rum Month isn't just another brand activation—it's a month-long celebration across the Benelux. The challenge? Keep the energy high all month and finish with a closing party that doesn't just mark the end, but amplifies the brand's bold identity.

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The Solution

Our team captured the entire experience in real time—without slowing down the party. Bars got tailor-made visuals, influencers received ready-to-post content, and Bacardi walked away with a full library of footage. Photo. Video. Stories. Recaps. All styled, all on-brand, and all delivered the next day.

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Feedback
One night, all the content we needed — Majortale captured the whole Rum Month in real time without slowing down the party.
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