VitraPack prints and converts packaging film, and its technical jobs were hard to fill. Vacancies for helper printers and machine operators stayed open, and interim staff were expensive and slow to find. The company had never worked with video before.
We started with three workshops: one on VitraPack as an employer, one on the vacancies and a kick-off with the team. From there we filmed a vacancy video for each role, employee testimonials, conversion and push videos, and 100 HR photos, all delivered in two formats. The campaign ran for three months in three phases. Awareness used six graphic ads and six 15-second video ads and reached 420,000 people. Education used testimonials, an explainer and a landing page, and brought 4,460 visitors to that page at €0.26 per click. Conversion used retargeting to reach the people who had already shown interest. In total the campaign reached 500,000 people, sent about 6,000 visitors to the landing page and brought in 87 applicants at €70 per application. VitraPack hired four of them.
https://vimeo.com/1008379549 | Vacancy video: helper printer
https://vimeo.com/1008378311 | Employee testimonial: Bert and Arno
https://vimeo.com/1008378243 | HR Director Raf on the recruitment campaign
https://vimeo.com/1008379691 | Vacancy video: bag machine operator
https://vimeo.com/1008378363 | Employee testimonial: Dirk and Sebastiaan
https://vimeo.com/1008378482 | Employee testimonial: Joost and Daan
Wij hadden nog nooit met video gewerkt dus het was een serieuze sprong voor ons - met de begeleiding van MAJORTALE hebben we naast toffe draaidagen, mooie content vooral kwalitatief talent kunnen aanwerven.
We had never worked with video, so it was a serious leap for us. With Majortale's guidance we got great shoot days and good content, and above all we were able to hire quality talent.
VitraPack prints and converts packaging film, and its technical jobs were hard to fill. Vacancies for helper printers and machine operators stayed open, and interim staff were expensive and slow to find. The company had never worked with video before.
VitraPack could not find printers and machine operators. A three-month video campaign brought in 87 applicants and four hires.
We started with three workshops: one on VitraPack as an employer, one on the vacancies and a kick-off with the team. From there we filmed a vacancy video for each role, employee testimonials, conversion and push videos, and 100 HR photos, all delivered in two formats. The campaign ran for three months in three phases. Awareness used six graphic ads and six 15-second video ads and reached 420,000 people. Education used testimonials, an explainer and a landing page, and brought 4,460 visitors to that page at €0.26 per click. Conversion used retargeting to reach the people who had already shown interest. In total the campaign reached 500,000 people, sent about 6,000 visitors to the landing page and brought in 87 applicants at €70 per application. VitraPack hired four of them.
Fill hard-to-find technical production jobs without relying on interim staff.
