The Fast and the Curious
A motorsport series that puts Champion Lubricants in the pit lane and in the driver's seat. Episodes, driver teasers and a broadcast version on Play Sports.
Scope
Web series, broadcast version, driver teasers, trailers, social cut-downs
Timeline
Multi-episode series
Champion Lubricants wanted motorsport fans to spend real time with the brand. A product ad gets seconds of attention. A series with drivers, races and on-board footage gets minutes, episode after episode.
We produce The Fast and the Curious, a web series presented by Champion Lubricants. Each episode follows drivers on and around the circuit, with interviews in the pit lane and on-board footage. We filmed at circuits including Mettet, and a broadcast version of the series aired on Play Sports. Personal teasers introduce each driver, a team trailer introduces the team, and the series builds to a co-drive finale with Red Ant Racing.
https://vimeo.com/1073965236 | Episode 1
https://vimeo.com/1035194422 | Full episode at Mettet
https://vimeo.com/1073970567 | Team trailer
https://vimeo.com/1035195821 | Play Sports broadcast
https://vimeo.com/1037592749 | Co-drive finale teaser
The Fast and the Curious
the-fast-and-the-curious
Web series, broadcast version, driver teasers, trailers, social cut-downs
Champion Lubricants wanted motorsport fans to spend real time with the brand. A product ad gets seconds of attention. A series with drivers, races and on-board footage gets minutes, episode after episode.
A motorsport series that puts Champion Lubricants in the pit lane and in the driver's seat. Episodes, driver teasers and a broadcast version on Play Sports.
We produce The Fast and the Curious, a web series presented by Champion Lubricants. Each episode follows drivers on and around the circuit, with interviews in the pit lane and on-board footage. We filmed at circuits including Mettet, and a broadcast version of the series aired on Play Sports. Personal teasers introduce each driver, a team trailer introduces the team, and the series builds to a co-drive finale with Red Ant Racing.
Give motorsport fans a reason to spend time with Champion Lubricants.
2024-2025
