Client
Tripel Karmeliet
Industry
Beverages & brewing
For the launch of Tripel Karmeliet's Grand Cru, we crafted every visual for the campaign—from hero shots to subtle textures. One product, one story, one unforgettable shoot.
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The Challenge

Tripel Karmeliet isn't just another beer—it's a symbol of craft, heritage, and excellence. The challenge? Capture all that in visuals that feel as rich and refined as the brew itself. We developed a visual language balancing elegance with boldness: light vs dark, sharp vs soft, tradition vs innovation.

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The Solution

With a tightly run production day, we shot every element of the campaign in one go—still and motion. From golden pours to moody bottle shots, every setup was carefully crafted to reflect the beer's refined profile. The result: a full suite of campaign visuals ready for global roll-out—consistent, elevated, and deeply on-brand.

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Feedback
The client was super tevreden with all the content — used with great success for the Grand Cru launch.
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