Federale Politie
We packed sixty officers into a hangar for one day and the campaign did the rest. 404 applications in under five months.
Scope
Recruitment campaign, video, photography, in collaboration with Fantastic
Police recruitment is one of the hardest hiring jobs in Belgium. The private sector pays more, the work is misunderstood and the classic recruitment ad stopped landing with young people.
We packed sixty real officers into a hangar for one shoot day. No actors, no models. The campaign pulled 404 applications in under five months and still shapes how the police talks to young candidates. Made in collaboration with Fantastic.
https://vimeo.com/1024348409 | Campaign teaser
https://vimeo.com/923682098 | Recruitment film 1
https://vimeo.com/923682134 | Recruitment film 2
https://vimeo.com/923682171 | Recruitment film 3
https://vimeo.com/923682215 | Recruitment film 4
https://vimeo.com/923682384 | Reel: short cut 3
https://vimeo.com/923682408 | Reel: short cut 4
Federale Politie
federale-politie
Recruitment campaign, video, photography, in collaboration with Fantastic
Police recruitment is one of the hardest hiring jobs in Belgium. The private sector pays more, the work is misunderstood and the classic recruitment ad stopped landing with young people.
We packed sixty officers into a hangar for one day and the campaign did the rest. 404 applications in under five months.
We packed sixty real officers into a hangar for one shoot day. No actors, no models. The campaign pulled 404 applications in under five months and still shapes how the police talks to young candidates. Made in collaboration with Fantastic.
Recruit a new generation of officers and make young people in Belgium actually want to apply.
2025
