Wolf Lubricants

We followed Wolf to WRC rallies around the world and turned every race weekend into shareable content.
Year
2026
Scope
Event content, social
Timeline
Every WRC weekend, ongoing

The work

See the work
Arrow right icon
Wolf Lubricants — Brand photography and industrial video campaign
WRC runs on dirt and gravel in remote places, far from any stadium. Wolf brings its best customers along for every rally weekend, and the content has to keep up with the race.
Teasers in the weeks before put the event on people's radar. Live coverage during, handheld and close, at rally speed. Short edits after, sized for LinkedIn, sales decks and customers to post themselves.
https://vimeo.com/1037594248 | Latvia aftermovie https://vimeo.com/1037596903 | AMF 2024 aftermovie https://vimeo.com/1074238928 | AMF product film https://vimeo.com/1074239085 | AMF sustainable initiatives https://vimeo.com/1074239280 | Conference recap: day 2 https://vimeo.com/1037595256 | Invitation: Sardegna https://vimeo.com/1037595039 | Invitation: Japan
Wolf Lubricants team member in sunglasses at a branded event standToyota Gazoo Racing rally car leaving the service parkWolf Lubricants team group photo at a rally service area

Where to next?

Joost Narraina, founder of Majortale
Contact

Start a project

A short call about your dreams, ideas and where you'd like to take your brand.

Let's talk
Deloitte Young Graduates shoot by Majortale
The Fast and the Curious series for Champion Lubricants
VitraPack recruitment campaign shoot
Work

See more work.

Brand films, campaigns and recruitment series for Deloitte, Bacardi, Champion and more.

View all cases
Majortale wordmark
ProjectsAboutBlogContactTerms & conditions