Politie Brussel
Bakers, teachers, nurses and drivers became the faces of a national police recruitment campaign. Built to feel open, human and actually inviting.
Scope
Recruitment campaign, 16 ads, in collaboration with Fantastic
The police needed to show that the calling can come from anywhere: bakers, teachers, nurses, drivers. Your background doesn't define your future, your motivation does.
We handled the full creative process, from concept and shotlist to shoot days and post-production. The result: 8 ads of 15 seconds and 8 of 30 seconds, in three formats for paid media. Made in collaboration with Fantastic.
https://vimeo.com/975459936 | VTM GO spot
https://vimeo.com/975452279 | Ad 1
https://vimeo.com/975460129 | Ad 7
https://vimeo.com/975452494 | Ad 3
https://vimeo.com/975459019 | Ad 8
https://vimeo.com/975458258 | Ad 9
https://vimeo.com/975456901 | Ad 6
Politie Brussel
politie-brussel
Recruitment campaign, 16 ads, in collaboration with Fantastic
The police needed to show that the calling can come from anywhere: bakers, teachers, nurses, drivers. Your background doesn't define your future, your motivation does.
Bakers, teachers, nurses and drivers became the faces of a national police recruitment campaign. Built to feel open, human and actually inviting.
We handled the full creative process, from concept and shotlist to shoot days and post-production. The result: 8 ads of 15 seconds and 8 of 30 seconds, in three formats for paid media. Made in collaboration with Fantastic.
Show that the calling to become a police officer can come from anywhere.
2024
