A national recruitment campaign showing that a police career can start from anywhere. Bakers, teachers, nurses and drivers became the faces of a campaign built to feel open, human and inclusive.
Watch videoThe campaign needed to show that the calling to become a police officer can come from anywhere, bakers, teachers, nurses, drivers. The message: your background doesn’t define your future, your motivation does. 8 ads at 15 seconds and 8 at 30 seconds, all in three formats for paid deployment.
Majortale handled the complete creative process: concept development, production planning, full shotlist, shoot days and post-production. Graphic design was supplied by Fantastic and integrated seamlessly. The result was a campaign that was dynamic, recognisable, and genuinely motivating, showing there is no single type of candidate.
Een zeer geslaagde en motiverende campagne – alles was tot in de puntjes geregeld en we zijn super tevreden met het resultaat!
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