Lidl was ready for a new take on employer branding — less corporate, more human. We gathered raw, unfiltered input from over 100 Lidl team members and used AI to generate a bold, brutally honest rewrite of their job descriptions. Then we hit record and captured every surprised, hilarious, and painfully true reaction.
Shot across 2 days, multiple locations, fully bilingual (French and Dutch). We delivered interviews, cutdowns, stills and BTS — fast-paced production, high-volume output, no compromise on quality. The result was a campaign that didn’t just attract candidates — it started conversations inside the company too.
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