Lidl

Lidl wanted employer branding that didn't sound like employer branding. The brief was simple in concept and ambitious in execution: get more than a hundred different perspectives on what it's really like to work at Lidl, and find a way to put that on screen without it turning into another polished corporate film.

Interviewed over a hundred Lidl employees. The floor, the warehouse, the office, every layer of the company. Asked them what the job actually feels like, the good parts, the hard parts, all of it. Fed that input into AI and let it rewrite the official job descriptions in the team's own words. Then we put the new versions back in front of the same people, hit record, and captured every reaction. Shot bilingual in French and Dutch over two days across multiple Lidl locations. Interviews, cutdowns, stills, behind-the-scenes. The campaign went on to win an industry award.