Lidl
We let AI rewrite the job ads and filmed 100 employees reading them for the first time.
Scope
Employer branding, video, stills, in collaboration with Fantastic
Lidl wanted employer branding that didn't sound like employer branding. More than a hundred employees had to show what the job really feels like, without it turning into another polished corporate film.
We interviewed over a hundred employees and let AI rewrite the job ads in their own words. Then we filmed them reading the new versions for the first time. Shot in French and Dutch over two days, the campaign went on to win an industry award. Made in collaboration with Fantastic.
https://vimeo.com/1027928001 | Case film (NL)
https://vimeo.com/1027928077 | Case film (FR, Wallonia)
https://vimeo.com/1027927542 | Case film (FR, Luxembourg)
https://vimeo.com/1027928147 | Employee portrait 1
https://vimeo.com/1027927752 | Employee portrait 2
Lidl
lidl
Employer branding, video, stills, in collaboration with Fantastic
Lidl wanted employer branding that didn't sound like employer branding. More than a hundred employees had to show what the job really feels like, without it turning into another polished corporate film.
We let AI rewrite the job ads and filmed 100 employees reading them for the first time.
We interviewed over a hundred employees and let AI rewrite the job ads in their own words. Then we filmed them reading the new versions for the first time. Shot in French and Dutch over two days, the campaign went on to win an industry award. Made in collaboration with Fantastic.
Make a job ad people actually want to read. And forward.
2026
