For Champion Lubricants, motorsport is more than a logo on a car. We followed the brand across circuits and events, building a visual archive that keeps working long after race weekend.
Watch videoMotorsport lives and dies by moments. A pitlane shot at golden hour, a close-up of rain on a visor, a team celebration at 3AM. Champion’s challenge was capturing all of those across a full calendar of international events, without sending a massive crew each time.
We embedded ourselves in Champion’s motorsport calendar, race after race, country after country, working lean but always delivering deep. Each event produced video, photography, social content and BTS, all organised into a growing brand library. From paddock to podium, we were there.
Collaborating with Majortale for over 5 years now! Fair to say they always deliver, easy and also a lot of fun to work with!! On to the next one!
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