Champion

Five years on the circuit and counting. Every race weekend turned into a visual archive for the brand.
Year
2025
Scope
Event video, photography, social
Timeline
5 years, ongoing

The work

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Champion — Employer branding campaign and sports photography
Motorsport lives on moments: a pitlane shot at golden hour, rain on a visor, a team celebration at 3AM. Champion needed all of them across a full international race calendar, without sending a big crew every time.
We embedded a lean crew in Champion's motorsport calendar, race after race, country after country. Every event delivers video, photography, social content and behind-the-scenes, organised into a growing brand library.
https://vimeo.com/1193225856 | 24 Hours of Spa https://vimeo.com/1024723914 | Zandvoort MEA https://vimeo.com/1024723857 | Zandvoort EU https://vimeo.com/869570715 | Bol d'Or https://vimeo.com/834655378 | Aftermovie Zolder https://vimeo.com/856791550 | Spa activation https://vimeo.com/1041535841 | Champion Chats: Red Ant https://vimeo.com/1041535265 | Champion Chats: BMW https://vimeo.com/1041536160 | Champion Chats reel: Red Ant
Race engineer with headset giving a thumbs up in the pit lane at Spa-FrancorchampsRacing driver in helmet watching timing screens in the team garageCrowd of fans and team members at the paddock during a Champion race weekend