Ree Coffee entered Belgium with a product built on real Mexican craft and story. We turned that heritage into a performance campaign that generated more than 2,000 leads in two weeks.
Watch videoRéé Coffee had a big ambition: bring the rich flavours and story of Mexican coffee to Belgian cups. But entering a saturated market takes more than a great product, you need attention, trust, and community. We needed to build that bridge fast.
We travelled to Mexico to capture the real story, where the beans grow, who makes it happen, and why it matters. Back in Belgium, we built a campaign with scroll-stopping video, targeted ads, and direct community engagement. The result: over 2,000 leads in just 14 days and a brand with real soul.
Deze campagne was een enorme voltreffer op de socials en zorgde voor een gigantische boost voor de brand én de locale mexicaanse producenten.
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