Politie Leuven
We made campaign content around domestic violence that felt clear and human. Short honest videos that made difficult situations easier to understand.
Scope
Awareness campaign, explainer videos
Domestic violence is one of the hardest things to talk about, let alone act on. The Federal Police needed a national campaign that made painful situations easier to understand and easier to act on.
We made short, clear explainers and emotional ads based on real-life scenarios. They ran across social video, visual ads, a dedicated landing page and accessible scripts, in a calm, non-judgmental tone.
https://vimeo.com/829878568 | Ad 1
https://vimeo.com/829878504 | Ad 2
https://vimeo.com/829878461 | Ad 3
https://vimeo.com/829876717 | Team explainer
https://vimeo.com/829878908 | Interview 2
https://vimeo.com/829878140 | Interview 1
https://vimeo.com/829876973 | Interview 3
https://vimeo.com/829878682 | What does filing a report mean
Politie Leuven
politie-leuven
Awareness campaign, explainer videos
Domestic violence is one of the hardest things to talk about, let alone act on. The Federal Police needed a national campaign that made painful situations easier to understand and easier to act on.
We made campaign content around domestic violence that felt clear and human. Short honest videos that made difficult situations easier to understand.
We made short, clear explainers and emotional ads based on real-life scenarios. They ran across social video, visual ads, a dedicated landing page and accessible scripts, in a calm, non-judgmental tone.
Talk about domestic violence in a way that actually makes people act.
2024
