Domestic violence is one of the hardest things to talk about—let alone act on. The Federal Police launched a national campaign to reach those living in or around domestic conflict. The mission: make complex, painful situations easier to understand—and easier to act on.
We developed a series of short, clear explainers and emotional ads based on real-life scenarios. The campaign spanned multiple touchpoints: social video, visual ads, a dedicated landing page, and accessible scripts. The tone was calm, clear, and non-judgmental—designed to help people feel less alone and more in control.
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