For the Federal Police, we created clear and human campaign content around domestic violence. Short, honest videos helped make difficult situations easier to understand and easier to act on.
Watch videoDomestic violence is one of the hardest things to talk about, let alone act on. The Federal Police launched a national campaign to reach those living in or around domestic conflict. The mission: make complex, painful situations easier to understand, and easier to act on.
We developed a series of short, clear explainers and emotional ads based on real-life scenarios. The campaign spanned multiple touchpoints: social video, visual ads, a dedicated landing page, and accessible scripts. The tone was calm, clear, and non-judgmental, designed to help people feel less alone and more in control.
When violence enters a home, confusion is often the first to arrive — this campaign brought clarity to those who needed it most.
