Toerisme Vlaanderen

We let international tourists discover Flanders through food, language and their own reactions. Twelve ads, three formats and a lot of genuine surprise.
Year
2024
Scope
Tourism campaign, 12 ads
Timeline
4 weeks

The work

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Toerisme Vlaanderen — Tourism video campaign and photography
Toerisme Vlaanderen and OH wanted to sell Flanders through its food and something typically Flemish: the language. International tourists tasted the dishes and tried to pronounce iconic Flemish words.
We handled concept, planning, shotlist, shoot days and post-production. The result: 6 ads of 15 seconds and 6 of 30 seconds, in three formats for paid and organic channels, full of genuine reactions.
https://vimeo.com/923693990 | Goesting: montage https://vimeo.com/923694040 | Goesting: reel 1 https://vimeo.com/923694066 | Goesting: reel 2 https://vimeo.com/923694241 | Stoofvlees https://vimeo.com/923694223 | Speculaas https://vimeo.com/923694202 | Praline https://vimeo.com/923694167 | Garnaalkroket
Presenter with a microphone interviewing people on a city square for Toerisme VlaanderenCamera operator filming a street interview in a Flemish cityPresenter talking with a smiling passer-by during a street interview

Where to next?

Joost Narraina, founder of Majortale
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