For Toerisme Vlaanderen and OH, we developed a campaign combining the culinary richness of the region with something typically Flemish: the language. Tourists didn’t just discover the dishes—they were challenged to pronounce iconic Flemish words. The result? Unexpected, charming, often hilarious reactions.
6 ads at 15 seconds, 6 ads at 30 seconds, all content in three formats for paid and organic channels. Majortale handled the full creative and production flow: concept, planning, shotlist, shoot days and post-production—all in a consistent, lively style that matched the culinary and cultural richness of Flanders.
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