For Toerisme Vlaanderen, we let international tourists discover Flanders through food, language and their own reactions. Twelve ads, three formats and plenty of moments people wanted to share.
Watch videoFor Toerisme Vlaanderen and OH, we developed a campaign combining the culinary richness of the region with something typically Flemish: the language. Tourists didn’t just discover the dishes, they were challenged to pronounce iconic Flemish words. The result? Unexpected, charming, often hilarious reactions.
6 ads at 15 seconds, 6 ads at 30 seconds, all content in three formats for paid and organic channels. Majortale handled the full creative and production flow: concept, planning, shotlist, shoot days and post-production, all in a consistent, lively style that matched the culinary and cultural richness of Flanders.
De campagne 'Proef Vlaanderen' was een hit, die de charme en smaken van Vlaanderen dichter bij een internationaal publiek bracht.
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