A corporate video and a brand film are different products with different prices and different jobs. Pick by what you need the asset to do, not by what the agency called it last quarter.
Quick comparison
| Corporate video | Brand film | |
|---|---|---|
| Job | Answers one specific question for one audience | Tells the full company story to first-time viewers |
| Length | 15 seconds to 2 minutes | 3 to 5 minutes |
| Majortale price band | €8,000 to €15,000 | €15,000 to €35,000 |
| Majortale timeline | About 4 weeks end-to-end | 6 to 8 weeks |
| Lifespan | One campaign or one moment | 2 to 5 years on the homepage and in decks |
| Default audience | Warm leads, candidates, existing customers | First-time visitors, investors, new hires |
| Best home | Paid social, email, landing page, sales hand-off | Homepage hero, investor deck, trade-show loop |
Both bands at Majortale include music licensing, on-camera talent and copywriting in the price, and every deliverable ships in one shared timeline. That is the standing published pricing brief.
What is a corporate video?
A corporate video answers one specific question for one specific audience at one specific moment. It runs 15 seconds to 2 minutes. The shape is functional: a sales follow-up, a recruiting pitch for a single role, a how-it-works explainer, a case-study clip, an internal training piece.
A corporate video is the right pick when:
- The asset has one job and one audience.
- The asset needs to move a lead, a candidate or a customer one step forward.
- The budget at Majortale is €8,000 to €15,000 and the timeline is about 4 weeks.
- The piece needs to be testable: you want to swap a hook or a thumbnail without re-shooting.
What is a brand film?
A brand film, sometimes called a corporate film in the Belgian market, is a foundational brand piece of 3 to 5 minutes. It is the film a first-time visitor watches on the homepage and remembers a week later. It belongs in investor decks, in trade-show loops, and at the top of long sales cycles where the buyer is willing to give you a full 4 minutes of attention.
A brand film is the right pick when:
- The asset has to introduce the whole company, not one product or one role.
- The asset will live 2 to 5 years on the website and in decks.
- The buyer is first-time and is choosing between you and three other suppliers.
- The budget at Majortale is €15,000 to €35,000 and the timeline is 6 to 8 weeks.
How do I decide between a corporate video and a brand film?
Pick by the job, not by the format name. The decision matrix below covers the four questions Majortale asks every client at briefing.
| If the answer is… | Points at corporate video | Points at brand film |
|---|---|---|
| Who is watching this? | Someone who already knows us | Someone meeting us for the first time |
| What do they need to do next? | Click, apply, buy, book a call | Trust us enough to take a meeting |
| Where will it run? | One channel, one campaign, one quarter | Homepage and decks for 2 to 5 years |
| What is the budget reality? | €8,000 to €15,000 | €15,000 to €35,000 |
Three or four “corporate video” answers point at corporate video. Three or four “brand film” answers point at brand film. A split answer usually means the brief is trying to do two jobs with one asset, and the fix is two assets from one shoot day, not a bigger budget for one film.
What is the difference between a corporate video and a brand film?
The difference is not production quality, it is fit-to-job: a corporate video does one thing for one audience, a brand film introduces the whole company to first-time viewers. Both formats can be beautifully shot. Both can be expensively produced. Format follows function.
The most expensive mistake Majortale sees Belgian brands make is asking one €25,000 brand film to do sales, recruiting, marketing and internal comms at once. A single film cannot do four jobs for four audiences at four moments in a sales cycle. The film then gets blamed for poor sales conversion, when what actually failed was the format assignment.
Wyzowl’s annual State of Video Marketing survey reports that 87% of video marketers see a positive return on video, and the leading driver is matching format to objective from the start.
Can one shoot day produce both a brand film and corporate videos?
Yes, and it is the default Majortale recommends for any campaign where both formats are needed. The shoot is designed up front to capture the long narrative arc for the brand film and the discrete short clips for individual corporate videos. Marketing gets the brand film for general awareness. Sales gets short videos for specific conversations. Recruiting gets targeted cutdowns for individual roles. One investment, two completely different output types, one timeline that holds every file.
Majortale plans the distribution of the assets before the camera arrives, and designs the shoot to serve both formats at once. The result is not paying twice for one shoot. It is getting two completely different outputs from one production day, and a single timeline that contains every cutdown, paid variant and social edit.
Unsure which format fits your campaign? Book a 20-minute call with Majortale. We will help you pick the right format, scope it to your budget, and design either or both so the asset earns its place in the timeline.
FAQ
When should I choose a corporate video over a brand film?
Choose a corporate video when the asset has one job and one audience: a sales hand-off, a recruiting pitch for one role, a feature explainer, a case-study clip. Choose a brand film when you need to introduce the whole company to someone who has never heard of you and you want the asset to live on the homepage for years.
What is the budget difference between a corporate video and a brand film?
At Majortale a corporate video sits in the €8,000 to €15,000 band and ships in about 4 weeks. A brand film sits in the €15,000 to €35,000 band and runs 6 to 8 weeks. Both bands include music licensing, on-camera talent and copywriting, and every deliverable lives in one shared timeline so the budget is not split across separate vendors.
Can the same footage serve both a brand film and a corporate video?
Yes, and it is the smart default for any campaign that needs both formats. Majortale plans the shoot up front to capture the long narrative arc for the brand film and the discrete short clips for each corporate video. One shoot day produces two completely different output types and the cost per finished asset drops sharply.
Which format is better for LinkedIn, Instagram or paid ads?
Paid ads, LinkedIn feed and Instagram Reels run on corporate videos: 15 seconds to 2 minutes, one hook, one call to action. The brand film lives on the homepage, the YouTube channel and the trade-show loop. If the only home for the asset is a paid social slot, a brand-film budget is over-spec for the job.
How long does each format take from briefing to final delivery?
A corporate video at Majortale takes about 4 weeks end-to-end: 1 week of briefing and pre-production, 1 shoot day, 2 weeks of editing and post, and a final revision cycle. A brand film takes 6 to 8 weeks: 2 weeks of briefing and pre-production, 1 to 2 shoot days, 2 to 3 weeks of editing and post, and 1 week of revisions.
See how Majortale plans video productions for Belgian brands and what a combined shoot day looks like. For a full breakdown of what a video agency does across brief, production, and delivery, see What does a video agency do and cost?.
