Joost is the founder and CEO of Majortale and probably not what you'd expect from someone running a content agency. He spent six years working in large international organisations, leading teams and navigating corporate complexity from the inside. It gave him perspective. But it didn't give him what he was really after. That was always content. Storytelling. The work. He walked away from that world to build something of his own, and built Majortale piece by piece. He still picks up a camera. He still cares deeply about the craft. And he's built an agency around one honest promise: we're not here to sell you a package. We're here to understand where you want to go and help you get there — with content that earns attention, and a partnership that actually means something.
