Mensen kopen van merken die ze kennen. Ze kiezen voor bedrijven die ze eerder gezien hebben. Merkbewustzijn is de basis van alles: het opbouwen ervan vereist consistente, gecoördineerde zichtbaarheid op de kanalen waar je publiek werkelijk tijd doorbrengt.
Bij Majortale bouwen we merkbewustscampagnes die tegelijkertijd op meerdere touchpoints werken. Video op LinkedIn, posters op straatniveau, content op social: allemaal in dezelfde visuele taal, elkaar versterkt.
Conversion campaigns work best when there's already brand recognition to lean on. People convert more readily from brands they already know and trust. Brand awareness campaigns build that recognition — making every future direct response campaign more effective. The two work together, but awareness comes first.
We start with a creative concept session — defining the core message, the visual identity for the campaign, and the channel plan. We then produce the full content suite across video, photography, and design, and distribute across paid and organic channels simultaneously. Performance is tracked and reported throughout the campaign.
Brand awareness campaigns typically run 10–12 weeks from kick-off to campaign launch. The production phase takes 6–8 weeks; distribution and optimisation run for the agreed campaign duration after that.
Get in touch with an overview of your brand and your awareness goals. We'll scope the campaign on a call. Book a call here.
We track reach, frequency, engagement, and share of voice — as well as downstream indicators like website traffic, direct searches, and inbound enquiry volume. We set benchmarks at the start and report against them throughout the campaign, making optimisations based on what the data shows.
