Lead generation campagnes draaien om één ding: de juiste mensen in actie krijgen. Dat betekent de juiste doelgroep bereiken, ze snel interesseren en hun een duidelijke reden geven om te handelen. Video is het meest effectieve format daarvoor — als de creative rond conversie is gebouwd.
Bij Majortale bouwen we lead generation campagnes die sterke video creative combineren met een performance-driven benadering. We produceren de ads, structureren de funnel, bouwen de landing page content en beheren de distributie onder één dak.
Video ads outperform static ads on almost every metric — click-through rate, conversion rate, and cost-per-lead — because they communicate more information faster and create an emotional response that drives action. For complex or high-value products and services, video is also better at building the trust that precedes a conversion.
We start with a strategy and funnel session — defining the audience, the message, the offer, and the conversion goal. We then produce the video creatives, build the landing page content, and set up the campaign. After launch, we manage targeting, test variants, and optimise based on performance data on an ongoing basis.
The setup phase — production, funnel build, and campaign configuration — typically takes 4–6 weeks. The campaign then runs for the agreed duration with ongoing management and optimisation included.
Get in touch with details about your product or service and your target customer. We'll scope the campaign on a call and send a proposal. Book a call here.
Results depend on your product, audience, offer, and market. We don't promise specific lead volumes before we understand the full picture — but we do set realistic benchmarks during the strategy session and report against them transparently throughout the campaign. Optimisation is ongoing, not a one-time setup.
