How did Majortale ship BYD’s 2024 Euro Cup campaign in four weeks?
Majortale produced BYD’s 2024 brand campaign with Wesley Sonck on a four-week timeline. That window is the gap between BYD booking the project and the start of the Euro Cup, as the Production lead at BYD names in the case-page testimonial. Within those four weeks, Majortale delivered brand spots, CTA cutdowns, and stills across four production locations, with the headline shoot day at the pitch where Sonck’s football story started. The campaign ran across socials, advertising, TV, Instagram, and YouTube.
What was BYD’s 2024 brand campaign with Wesley Sonck?
BYD’s 2024 brand campaign with Wesley Sonck was a cinematic Euro Cup campaign Majortale produced for the tournament window. The headline shoot was one full production day with Sonck at the pitch where his football story started, as the BYD case page calls out by name in its hero copy.
On the case page, the project sits under Automotive as the industry. The Majortale services listed on the goal panel are Campaigns, Videography, and Photography. The brand on the campaign is BYD, at byd.com. The campaign is published in full on majortale.com/projects/byd.
What was the timeline for BYD’s Euro Cup campaign?
The full timeline from booking to the Euro Cup kickoff was four weeks. That figure comes directly from the Production lead at BYD in the testimonial published on the case page. A Euro Cup brand campaign on a four-week window is a fixed-deadline production: the tournament starts on a known date, and the campaign has to be on air before it does.
What did Majortale deliver for BYD’s 2024 brand campaign?
The deliverables on the campaign were brand spots, CTA cutdowns, and stills, the three families named on the campaign meta on the BYD case page.
Brand spots carried the cinematic Euro Cup story Majortale built around Wesley Sonck. CTA cutdowns were the shorter pieces. Stills were the campaign’s photography output.
All of that came out of four production locations. The headline location was the pitch where Sonck’s football story started, the detail the case-page hero copy names. The campaign is filed under the Majortale services of Campaigns, Videography, and Photography, the three services listed on the goal panel.
Where did BYD’s 2024 brand campaign run?
The BYD case page lists the channel mix the campaign was built for: socials, advertising, TV, Instagram, and YouTube. Brand spots, CTA cutdowns, and stills all had to work across that mix.
What did BYD say about working with Majortale?
The Production lead at BYD on the campaign, from the testimonial block on the case page:
We only booked this campaign four weeks before the start of the Euro Cup, and we had heard that Majortale was the right team for the job. They completely delivered. The whole collaboration was also a real pleasure.
Two parts of that quote matter for a Head of Marketing reading this for the first time. The first is the timeline, which the testimonial places at four weeks before the Euro Cup kickoff. The second is the way BYD picked the team: on reputation, not on a long discovery phase. Both come from the client side of the project.
What is the takeaway for a Head of Marketing?
A four-week production window for a brand campaign is short by every standard. What BYD’s 2024 campaign with Majortale shows is that a fixed external date does not have to cut the channel scope. The campaign covered socials, advertising, TV, Instagram, and YouTube on a four-week build, with brand spots, CTA cutdowns, and stills as the deliverable mix. The shape of the campaign is on the BYD case page.
See the case
The BYD x Wesley Sonck brand campaign is published in full on the Majortale case page: majortale.com/projects/byd.
