Social media only works if you show up consistently. Producing fresh content every week without a system leads to burnout and mediocre results. A social campaign built around a content day model gives you enough material to stay visible and on-brand for months.
At Majortale, we start every social campaign with strategy. What are the goals? Who's the audience? Which formats work on which platforms? Only once those questions are answered do we pick up the camera.
Posting without a strategy produces inconsistent results and wastes effort. A social media campaign starts with clear goals, a defined audience, and a content plan — then produces all the content in one efficient session. The result is consistent, professional posting for months, with every piece of content serving a specific purpose within the overall strategy.
We start with a strategy session to define goals, audience, channels, and content themes. Then we plan and execute a full content day — producing video and photography across all required formats and topics. Post-production delivers a complete 3-month content calendar with all assets ready to schedule and post.
The strategy and production phase takes 2–3 weeks. After the content day, edited assets are typically ready within 2 weeks. The 3-month content calendar then runs from the agreed start date with all content pre-produced and ready.
Get in touch with your channels and what you're trying to achieve. We'll plan the strategy and content day on a call. Book a call here.
We produce the content and deliver the calendar — posting and community management can be handled by your team or we can discuss an ongoing management arrangement depending on your needs. Let us know what level of support you're looking for and we'll include it in the scope.
