Services — Video, Photography & Campaigns

✱ About this service

From vacancy to talent pipeline. Campaigns that reach the right candidates and make them want to apply.

The best candidates are rarely actively looking. Reaching them takes more than a job post: it takes a coordinated campaign that puts your story in front of the right people, on the right platforms, at the right moment.

At Majortale, we build recruitment campaigns from strategy to execution. We define who you want to reach, produce video and photo content for every stage of the candidate journey, and manage distribution across platforms with ongoing reporting.

✱ When you need this

Four moments when a recruitment campaign is non-negotiable.

You're hiring for multiple roles at the same time

Individual job postings for multiple roles are expensive and fragmented. A recruitment campaign builds your employer brand in a way that works across all open positions simultaneously, reducing cost and improving quality of applications.

You're hiring for multiple roles at the same time

Job boards reach active job seekers. A recruitment campaign reaches passive candidates: people who aren't looking but would consider the right opportunity if it appeared in front of them in the right way.

You want a talent pipeline before roles open

Reactive recruitment is expensive and stressful. A recruitment campaign run in advance builds a pool of warm candidates so that when roles open, there are already people who know who you are and want to work with you.

Your recruitment is reactive and expensive to run

If every new hire starts a new recruitment process from scratch, the cost compounds every time. A campaign that builds employer brand awareness creates compounding returns: each person who discovers you becomes a potential future applicant.

✱ Frequently asked

Questions, answered.

01+

Why run a recruitment campaign rather than just posting vacancies?

Vacancy posts reach active job seekers — the people already looking. A recruitment campaign reaches passive candidates — the people who aren't actively looking but would move for the right opportunity. That's where the best talent typically is. A campaign builds awareness, communicates culture, and creates a reason to consider the move before a vacancy is even seen.

02+

What does the process look like?

We start with a strategy session — who are we targeting, what message will resonate, and which platforms will reach them? We then produce video and photo content tailored to each stage of the candidate journey, set up the distribution, and manage the campaign with ongoing reporting and optimisation throughout.

03+

What's the lead time?

Recruitment campaigns typically run 6–8 weeks from kick-off to first live content. Production takes the first 3–4 weeks; distribution and optimisation run for the agreed campaign duration after that.

04+

How do I book a recruitment campaign?

Get in touch with details about the roles you're trying to fill and your timeline. We'll scope the campaign on a call. Book a call here.

05+

Can we run a recruitment campaign for multiple roles simultaneously?

Yes — and it's often the most efficient approach. A single production day can produce content for multiple roles or departments, and the campaign can target different audiences with different messages simultaneously. We plan the content strategy to cover all active hiring needs in one coordinated effort.

Recruiting campaign

From vacancy to talent pipeline. Campaigns that reach the right candidates and make them want to apply.

Four moments when a recruitment campaign is non-negotiable.

You're hiring for multiple roles at the same time

You're hiring for multiple roles at the same time

You want a talent pipeline before roles open

Your recruitment is reactive and expensive to run

Questions, answered.

Ready to attract talent?