The best candidates are rarely actively looking. Reaching them requires more than a job posting: it takes a coordinated campaign that puts your story in front of the right people, on the right platforms, at the right moment.
At Majortale, we build recruitment campaigns from strategy to execution. We define who we're trying to reach, produce video and photo content for every stage of the candidate journey, and manage distribution across platforms with ongoing reporting.
Vacancy posts reach active job seekers — the people already looking. A recruitment campaign reaches passive candidates — the people who aren't actively looking but would move for the right opportunity. That's where the best talent typically is. A campaign builds awareness, communicates culture, and creates a reason to consider the move before a vacancy is even seen.
We start with a strategy session — who are we targeting, what message will resonate, and which platforms will reach them? We then produce video and photo content tailored to each stage of the candidate journey, set up the distribution, and manage the campaign with ongoing reporting and optimisation throughout.
Recruitment campaigns typically run 6–8 weeks from kick-off to first live content. Production takes the first 3–4 weeks; distribution and optimisation run for the agreed campaign duration after that.
Get in touch with details about the roles you're trying to fill and your timeline. We'll scope the campaign on a call. Book a call here.
Yes — and it's often the most efficient approach. A single production day can produce content for multiple roles or departments, and the campaign can target different audiences with different messages simultaneously. We plan the content strategy to cover all active hiring needs in one coordinated effort.
