The best candidates are rarely actively looking. Reaching them requires more than a post on a job board: it takes a coordinated campaign that brings your story to the right people, on the right platforms, at the right moment. We don't just show the job. We show the context, the culture, and the impact of working with you.
At Majortale, we build recruiting video campaigns that are strategic from the start. Before we shoot anything, we define the target audience, the message, and the distribution plan. Then we produce videos designed for different stages of the candidate journey.
Vacancy posts reach active job seekers. A recruiting video campaign reaches passive candidates — the people who aren't looking yet but would consider a move for the right opportunity. That's typically where the best talent sits. Video campaigns build awareness of your employer brand so that when those people are ready to move, you're already on their radar.
We start with an audience and strategy session — who are we trying to reach, what message will resonate, and which platforms will we use? From there we plan and produce a series of videos tailored to each stage of the candidate journey. Distribution, targeting, and reporting are included in the campaign management.
Recruiting campaign video production typically runs 2–4 weeks from kick-off to first live ads. The campaign itself runs for the agreed duration with ongoing optimisation based on performance data.
Get in touch with details about the roles you're trying to fill and your timeline. We'll scope the campaign on a call. Book a call here.
Yes — for recruiting campaigns we handle both the creative production and the campaign management, including LinkedIn and Meta targeting. This gives you a single point of contact for the whole campaign and means the creative is built with the targeting strategy in mind from day one.
