A good product launch builds over time. Teaser content creates curiosity. Launch content creates impact. Follow-up content sustains momentum. When all three are coordinated across the right channels with the right message, a launch becomes a moment your audience is waiting for.
At Majortale, we produce product launch campaigns built for maximum reach and long-term value. The content we create is produced with reuse in mind: living on your website, working in sales conversations, and supporting your marketing for months after launch day.
A single announcement is forgotten within hours. A coordinated campaign with teaser content, a launch moment, and sustained follow-up builds anticipation, creates impact on launch day, and keeps momentum going. It also produces a library of assets that your sales and marketing teams can use long after the initial launch period.
We start with a launch strategy session — defining the timeline, the message, the audience, and the channel plan. We then produce the full content suite: teaser content, hero product film, photography, explainer video, and social assets. Distribution is phased across the pre-launch, launch, and post-launch windows. All assets are built for long-term reuse.
Product launch campaigns typically run 8–10 weeks from kick-off to launch day. If your launch date is fixed, share it with us at the start and we'll build the production and distribution plan backwards from there.
Get in touch with your product and your launch date — the sooner the better. We'll scope the campaign on a call. Book a call here.
Yes — and we design them that way. The product film, photography, and explainer video produced for the launch campaign are built to live on your website, work in sales presentations, and support your marketing team for months after the launch. One production investment, long-term commercial value.
