Lead generation campaigns are about one thing: getting the right people to take action. That means reaching the right audience, making them interested fast, and giving them a clear reason to move. Video is the most effective format for that when the creative is built around the conversion.
At Majortale, we build lead generation campaigns that combine strong video creative with a performance-driven approach. We produce the ads, structure the funnel, build the landing page content, and manage the distribution under one roof.
Video ads outperform static ads on almost every metric — click-through rate, conversion rate, and cost-per-lead — because they communicate more information faster and create an emotional response that drives action. For complex or high-value products and services, video is also better at building the trust that precedes a conversion.
We start with a strategy and funnel session — defining the audience, the message, the offer, and the conversion goal. We then produce the video creatives, build the landing page content, and set up the campaign. After launch, we manage targeting, test variants, and optimise based on performance data on an ongoing basis.
The setup phase — production, funnel build, and campaign configuration — typically takes 4–6 weeks. The campaign then runs for the agreed duration with ongoing management and optimisation included.
Get in touch with details about your product or service and your target customer. We'll scope the campaign on a call and send a proposal. Book a call here.
Results depend on your product, audience, offer, and market. We don't promise specific lead volumes before we understand the full picture — but we do set realistic benchmarks during the strategy session and report against them transparently throughout the campaign. Optimisation is ongoing, not a one-time setup.
