Employer branding is how candidates experience your company before they apply. Through LinkedIn, your website, and the stories your team shares. A strong brand means less recruitment work and better hires.
At Majortale, we build employer branding campaigns that go deep: strategy, video, photography, and social content. All built around the real story of working with you. Content made to be distributed, not just to exist.
Companies with a strong employer brand receive significantly more qualified applications, spend less on recruitment, and retain talent longer. An employer branding campaign creates a persistent presence in the minds of potential candidates — so when they're ready to move, you're already on their radar. It's the difference between chasing candidates and attracting them.
We start with a strategy session to define your target audience, your employer value proposition, and the authentic story we'll tell. From there we plan and produce video, photography, and social content — then manage distribution and paid advertising across the relevant platforms. Reporting and optimisation are ongoing throughout the campaign.
Employer branding campaigns typically run 8–12 weeks from kick-off to campaign launch. Production takes the first 4–6 weeks; distribution and optimisation run for the agreed campaign duration after that.
Start with a call — we'll understand your recruitment challenges, your target audience, and your timeline, then send a detailed proposal within 48 hours. Book a call here.
Recruitment ads promote specific vacancies to active job seekers. Employer branding builds sustained awareness of your company as a great place to work — reaching passive candidates who aren't actively looking but would consider the right opportunity. The two approaches are complementary, but employer branding produces compounding results over time that ad spend alone cannot replicate.
