Een rebrand levert alleen volle waarde op als mensen het ook zien. Je logo updaten en je websitekleur veranderen is het begin. Maar om van een rebrand een moment te maken dat je publiek opmerkt en onthoud, heb je een gecoördineerde campagne nodig die het verhaal van die verandering vertelt.
Bij Majortale produceren we rebrandingcampagnes die de transitie zichtbaar en betekenisvol maken. Een nieuwe merkfilm, volledige fotovernieuwing, social content en outdoor-advertising: alles afgestemd op je lanceringsmoment.
A rebrand that isn't communicated is invisible. Your audience — clients, prospects, candidates, and partners — won't notice a new logo unless you make the change a moment. A coordinated launch campaign gives the rebrand the visibility it deserves, explains the story behind the change, and ensures the new identity is seen and understood across every channel simultaneously.
We start with a launch strategy session — defining the timeline, the message, the channels, and the content plan. We then produce the full content suite under the new identity: brand film, photography, social content, and outdoor formats. Everything is coordinated for a simultaneous multi-channel launch on the agreed date.
Rebranding campaigns typically run 10–14 weeks from kick-off to launch. The production phase takes 6–8 weeks; the coordinated launch and follow-up distribution run for the agreed period after that. If your launch date is fixed, share it early so we can plan backwards from there.
Get in touch with your rebrand timeline and launch target. We'll scope the campaign on a call. Book a call here.
Yes — we regularly collaborate with brand agencies and design studios who handle the identity itself while we handle the content production and campaign launch. We're comfortable working from brand guidelines and coordinating with other partners to ensure a consistent and coherent launch across all touchpoints.
