A video agency combines strategy, production, and deployment into one continuous service. Majortale does this for Belgian brands across three phases: scoping the brief and format, shooting in one or two production days, and delivering assets optimized for their specific channels. For a comprehensive multi-format project in Belgium, budgets typically run from €8,000 to €25,000, depending on scope and output volume. A tight single-output project starts from €2,000 to €4,000.
What are the three types of video service providers in Belgium?
Belgian companies typically work with one of three types of providers:
Production houses. Execution-focused. Camera, lighting, sound, and editing. They need a locked brief before they start. They do not take responsibility for whether the brief was right. See the full distinction between production houses and video agencies.
Marketing agencies. Strategy-first, treating video as one channel in a broader media mix. Marketing agencies typically subcontract production to a production house or video agency.
Video agencies. Majortale is a video agency: strategy, production, and deployment owned in one team. A video agency starts with the business goal and builds the brief, the format, the shoot plan, and the distribution strategy before a camera arrives.
What does a video agency actually do, step by step?
Majortale-scoped projects follow the same sequence:
- Brief development. Majortale maps the business goal, the target audience, the distribution channels, and the format before scoping the production. No shoot plan is written until these are confirmed.
- Pre-production. Script, storyboard or shot list, location scouting, talent briefing, call sheet, and logistics planned in full detail.
- Shoot day. One to two days of production, capturing variation for multiple formats (16:9 for web, 9:16 for social, stills for print and digital).
- Post-production. Edit, color grade, sound design, captioning, and format delivery per channel (YouTube-ready master, LinkedIn cut-down, Instagram format, email thumbnail).
- Delivery and deployment support. Majortale delivers organized, labeled files with deployment guidance per channel so the marketing team can post immediately.
For a detailed breakdown of what drives cost at each stage, see What does video production cost in Belgium?.
What does Majortale do differently?
Majortale integrates strategy through deployment as a single service, not three separate briefs. Most clients come to Majortale with a communication problem, not a finished video brief. Majortale builds the brief from the goal.
The approach reflects where video sits in marketing today. According to Wyzowl's State of Video Marketing, 89% of businesses now use video as a marketing tool, and the most effective campaigns consistently start from the business goal, not the format.
Majortale-produced results from that approach:
- For VitraPack, Majortale produced a recruitment video series that drove 87 qualified applicants at €70 per applicant, on 25% less budget than the prior cycle.
- For Réé Coffee, Majortale drove 2,216 leads in two weeks from a campaign built on owned video assets, a 214% increase over the prior period.
- For Federale Politie, Majortale produced employer branding content that generated 404 applications in under five months for a brand-new unit.
The common thread: Majortale starts with the business goal, not the format, and delivers assets built to achieve it.
How much does a video agency project cost in Belgium?
A full Majortale project falls into one of two ranges:
- Tight scope (one output, clear brief): €2,000 to €4,000. Covers a script, one shoot day, editing, and delivery.
- Comprehensive multi-format project: €8,000 to €25,000. Covers brief development, multi-format production, a content database of reusable assets, and multi-channel delivery.
The range reflects scope, not quality. A tight production day with a locked brief costs less than a full content system built from scratch.
For a detailed breakdown of what drives pricing across each production stage in Belgium, see What does video production cost in Belgium?.
What costs do most video agencies not mention upfront?
Hidden costs Majortale puts in writing before signing:
- Revision rounds. Majortale specifies how many rounds are included and what additional rounds cost. Most providers do not.
- Color grading. Often billed separately by production houses; Majortale includes it in the project scope.
- Stock footage or music licensing. If the production includes licensed assets, the license cost is a separate line item. Majortale flags this in the initial estimate.
- Format adaptation. Converting a 16:9 master to a 9:16 social cut is editing work. Some agencies bill this as a separate deliverable. Majortale includes agreed formats in the original scope.
Majortale builds all of these into the project scope from the first brief so the final invoice matches the opening estimate.
How do you choose the right video partner?
The question is not which agency has the best reel. It is which partner takes responsibility for the outcome, not just the delivery.
Majortale's test for the right fit:
- The partner asks about your business goal before asking about your budget.
- The partner pushes back on a brief when the format will not achieve the goal.
- The partner delivers a system of assets, not a single file.
- The partner is accountable for whether the video did its job.
Frequently asked questions
What is the difference between a video agency and a production house? A production house executes a brief you supply. A video agency builds the brief with you and takes responsibility for whether the output achieves its business goal. Majortale is a video agency.
How much does a video agency project cost in Belgium? Majortale projects range from €2,000 to €4,000 for a tight single-output scope to €8,000 to €25,000 for a comprehensive multi-format project. See What does video production cost in Belgium? for a detailed breakdown by stage.
How long does a video agency project take? A standard Majortale project runs two to four weeks from brief confirmation to delivery: approximately one week of pre-production, one to two shoot days, and one to two weeks of post-production.
What deliverables does a video agency provide? Majortale delivers multi-format video files optimized per channel (web, social, email), still photography if included in scope, captioned cuts, and a labeled asset library for ongoing deployment.
Does a video agency handle distribution? Majortale provides deployment guidance and channel-optimized formats with each project. Paid distribution or social media account management is scoped separately on request.
Ready to scope a video project for your brand? Book a 20-minute call with Majortale.
