Majortale covered the Monaco stop of Lenovo’s 360 Accelerate 25 as event photography, then graded and delivered the selects same-day so Lenovo’s comms team could post while the event was still happening. The set covered the panel “Can AI Ever be Sustainable?” with Lenovo’s Global Sustainability Director, the keynote moments, and sponsor capture. Speed, quality and same-day turnaround were the brief.
Why is same-day delivery the brief at a C-level event?
When a global tech brand runs a multi-stop event series like Lenovo’s 360 Accelerate 25, the photography ask is rarely “shoot the event.” It is “send graded frames back to the comms team before the next session starts.” A panel that ends at 11:00 needs to be a shareable post by lunch. A keynote photo published the next day is already old.
For Monaco, that meant the brief was a delivery brief. We planned for selects on the same shoot day, graded in the room, handed back so the Lenovo team could push them out while the audience was still in the building.
What did Majortale shoot at Lenovo Monaco?
The Monaco stop ran the Lenovo 360 Accelerate 25 format: keynotes, panels, sponsor activations and on-stage interviews around AI and sustainability. Our photography brief covered:
- The “Can AI Ever be Sustainable?” panel with Lenovo’s Global Sustainability Director on the line-up
- Keynote moments from the main stage
- Sponsor capture across the venue
We did not handle the broader series. Each stop on the 360 Accelerate 25 tour is its own production, and the Monaco set is the Monaco set.
How did we plan for the Monaco shoot day?
Most event coverage is built around one date and one delivery deadline. A C-level day like the Monaco stop of Lenovo’s 360 Accelerate 25 is different. The comms team needs every shareable frame before the next session opens, not after the venue empties.
That shaped three choices for Monaco:
- A capture plan written before we landed: which speakers, which panels, which sponsor moments were non-negotiable on the day.
- In-room grading at the Monaco venue, so selects were not waiting on a post-production turnaround.
- A same-day hand-back during the Monaco programme, in time for Lenovo’s comms team to push the frames out before the room cleared.
The plan is the work. The shoot is the easy part.
What did the comms team actually use?
The selects went into Lenovo’s own channels and into the event’s social push, on the same day they were shot. Here is what Lenovo’s Head of Communications said about the workflow:
“Majortale understood exactly what an event like this needs: speed, quality and content that our team can use straight away. The same-day photos and reels helped us keep the momentum going while the event was still happening. Super happy.” Head of Communications, Lenovo
That is the test. Same-day, on-brand, ready to post. If the comms team is still waiting on selects the next morning, the moment is gone.
