A rebrand only pays off when people actually notice. Updating your logo and swapping out a website colour is the start. But to turn a rebrand into a moment your audience remembers, you need a coordinated campaign that tells the story of what changed and why.
At Majortale, we produce rebranding campaigns that make the shift visible and meaningful. A new brand film, a full photo refresh, social content, and outdoor advertising, all timed around your launch moment.
A rebrand that isn't communicated is invisible. Your audience — clients, prospects, candidates, and partners — won't notice a new logo unless you make the change a moment. A coordinated launch campaign gives the rebrand the visibility it deserves, explains the story behind the change, and ensures the new identity is seen and understood across every channel simultaneously.
We start with a launch strategy session — defining the timeline, the message, the channels, and the content plan. We then produce the full content suite under the new identity: brand film, photography, social content, and outdoor formats. Everything is coordinated for a simultaneous multi-channel launch on the agreed date.
Rebranding campaigns typically run 10–14 weeks from kick-off to launch. The production phase takes 6–8 weeks; the coordinated launch and follow-up distribution run for the agreed period after that. If your launch date is fixed, share it early so we can plan backwards from there.
Get in touch with your rebrand timeline and launch target. We'll scope the campaign on a call. Book a call here.
Yes — we regularly collaborate with brand agencies and design studios who handle the identity itself while we handle the content production and campaign launch. We're comfortable working from brand guidelines and coordinating with other partners to ensure a consistent and coherent launch across all touchpoints.
