Services — Video, Photography & Campaigns

✱ About this service

Put your new identity on the map. From brand film to a full photo refresh, everything working as one.

A rebrand only pays off when people actually notice. Updating your logo and swapping out a website colour is the start. But to turn a rebrand into a moment your audience remembers, you need a coordinated campaign that tells the story of what changed and why.

At Majortale, we produce rebranding campaigns that make the shift visible and meaningful. A new brand film, a full photo refresh, social content, and outdoor advertising, all timed around your launch moment.

✱ When you need this

When a rebrand needs more than a new logo.

You've rebranded and the market needs to know

A rebrand that isn't communicated is a rebrand that doesn't exist for the people you're trying to reach. A campaign announces the change, explains the reasoning, and ensures the new identity is seen by the audiences that matter.

You've rebranded and the market needs to know

As companies evolve, their brand positioning sometimes fails to keep up. A rebranding campaign repositions you in the market: updating how prospects, clients, and talent perceive you before the disconnect starts to hurt.

You've rebranded internally but nothing looks different

The rebrand is done and the team is aligned. But the website still looks like the old company and no one has told your market that anything has changed. A campaign closes that gap.

You want the rebrand to feel like a moment

The most effective rebrands are treated as editorial events. A campaign that tells the story behind the change, involves the team, and generates press and social attention turns a branding exercise into a visibility opportunity.

✱ Frequently asked

Questions, answered.

01+

Why do I need a campaign to launch a rebrand?

A rebrand that isn't communicated is invisible. Your audience — clients, prospects, candidates, and partners — won't notice a new logo unless you make the change a moment. A coordinated launch campaign gives the rebrand the visibility it deserves, explains the story behind the change, and ensures the new identity is seen and understood across every channel simultaneously.

02+

What does the process look like?

We start with a launch strategy session — defining the timeline, the message, the channels, and the content plan. We then produce the full content suite under the new identity: brand film, photography, social content, and outdoor formats. Everything is coordinated for a simultaneous multi-channel launch on the agreed date.

03+

What's the lead time?

Rebranding campaigns typically run 10–14 weeks from kick-off to launch. The production phase takes 6–8 weeks; the coordinated launch and follow-up distribution run for the agreed period after that. If your launch date is fixed, share it early so we can plan backwards from there.

04+

How do I book a rebranding campaign?

Get in touch with your rebrand timeline and launch target. We'll scope the campaign on a call. Book a call here.

05+

Can you work alongside our brand agency or design team?

Yes — we regularly collaborate with brand agencies and design studios who handle the identity itself while we handle the content production and campaign launch. We're comfortable working from brand guidelines and coordinating with other partners to ensure a consistent and coherent launch across all touchpoints.

Rebranding campaign

Put your new identity on the map. From brand film to a full photo refresh, everything working as one.

When a rebrand needs more than a new logo.

You've rebranded and the market needs to know

You've rebranded and the market needs to know

You've rebranded internally but nothing looks different

You want the rebrand to feel like a moment

Questions, answered.

Ready to land your new identity?