ACHIEVE YOUR GOALS WITH VIDEO
Make complex things simple. Explainer video that lands the message before the prospect loses interest.
What feels logical to you often isn't obvious to your audience. An explainer video translates your product, service, or process into a clear and compelling story. In a short amount of time, your viewer understands what you do, how it works, and why it matters without needing to read a wall of text first.
At Majortale, we build explainer videos around one goal: clarity that converts. We script, storyboard, and produce every frame with the viewer's understanding in mind so the video works on your website, in sales pitches, in onboarding flows, and in advertising.
When should I use an explainer?
Whenever a prospect can't picture what you do in fewer than 30 seconds. Explainers are the single highest-leverage video format for clarity. The investment pays back through reduced bounce rates, better sales calls, and faster comprehension across all your channels.
What does the process look like?
We start with messaging — what's the one thing the viewer should walk away knowing? From there we script, storyboard, and produce — either live action or animated, depending on which serves the message better. Voiceover, music, and motion graphics are all included.
What's the lead time?
Most explainers take 2 weeks from kickoff to final delivery. Animated productions may run 3 weeks depending on complexity; live-action productions are faster if the shoot can be scheduled quickly.
How do I book an explainer?
Get in touch with what your product or service is. Book a call here.
Should it be animated or live action?
That depends on the message. Animated explainers excel at abstract concepts, software, and processes. Live action excels at human-centric services and trust-building. Often the right answer is a hybrid — we help you decide.
Tell us what you need. We'll have a clear proposal in your inbox within 24 hours, with a fixed scope and no small print.
