Digital outdoor screens give you what static posters cannot: movement. And movement demands attention. In high-traffic environments, animated content consistently outperforms static formats: more eye contact, better recall, and stronger brand impact.
At Majortale, we create digital outdoor content optimised for JCDecaux, Clear Channel, and other digital outdoor networks. Short animation loops, motion graphics, and video content in the correct technical specifications, ready for deployment without additional post-production.
Movement catches the eye in a way static imagery can't. In busy environments where everything is competing for attention, animated content on digital screens gets noticed more often and remembered more reliably. Digital also allows you to run multiple messages in rotation and update your creative without reprinting.
We start with the campaign brief and the specific screens or networks you'll be using. We then design and animate the content in the correct technical specifications for each network — typically short loops of 5–15 seconds. Multiple variants for different messages, locations, or campaign phases can be produced in the same session.
Digital outdoor content is typically delivered within 5–7 business days of brief approval. If you're working to a network submission deadline, share that date with us upfront and we'll plan the timeline around it.
Get in touch with your campaign brief, network, and go-live date. We'll scope the production and send a proposal. Book a call here.
Yes — if you already have brand or campaign video, we can adapt and reformat it for digital outdoor specifications. This is often the most efficient route: existing footage, resized and re-edited to the correct dimensions and loop length, without a new shoot.
