People are curious about how things are made and who's behind them. A behind-the-scenes video gives that glimpse and makes your brand feel more human, more transparent, and more trustworthy. In a world full of polished marketing, showing the real process is what makes you stand out.
At Majortale, we shoot behind-the-scenes videos in a documentary style: authentic, unscripted, and genuinely interesting. Content your audience actually wants to watch because it shows the people and the craft behind your brand.
Because they're real. Audiences are saturated with polished brand content — they scroll past it instinctively. Behind-the-scenes content breaks the pattern. It shows real people, real process, and real effort. That authenticity earns attention and trust in a way that produced brand videos often can't. It's also highly shareable — people love seeing how things are made.
We join you during a production day, event, or regular working day and capture it in a documentary style — minimal direction, maximum authenticity. We stay out of the way and let things unfold naturally. Post-production turns the raw footage into a short social-first edit and a longer version, both delivered within a week.
BTS videos are typically delivered within 1 week of the shoot. If you need a same-day teaser for social posting — for example during a live event or shoot — we can arrange expedited delivery of a short clip.
Tell us what you're shooting, building, or producing and we'll join and capture it. Book a call here.
Both work. Planned BTS — covering a specific production day or event — gives you control over timing and logistics. Spontaneous BTS — us joining a regular day with minimal notice — often produces more authentic results. The best BTS content feels unplanned even when it isn't. We'll advise on the right approach based on what you're capturing.
