Most companies skip the foundation and go straight to campaigns. The ads run, the budget gets spent, and the results disappoint — not because the targeting was wrong, but because the content underneath wasn't strong enough. A powerful ad that drives someone to a weak website with mediocre imagery doesn't convert. That's a foundation problem, not a campaign problem.
The Majortale 2.0 Upgrade solves that. In one structured production, we deliver two things simultaneously: the Essentials — your brand film, product videos, testimonials, and key assets — and the Collection, a deep, organised library of B-roll, photography, drone footage, and supporting visuals that your entire company can draw from indefinitely. One investment. Two outcomes. A content foundation that makes everything else work better, faster, and cheaper from the moment it lands.
Every 2.0 Upgrade is scoped individually based on the size of your company, the number of products or services, and what your Essentials need to cover. The best way to get a clear picture is a short call — we'll map out what the production would look like and give you a realistic range on the spot. Book a call here.
Most 2.0 Upgrade productions run over 1–2 shoot days, followed by 3–5 weeks of post-production. You walk away with finished, publish-ready key assets and a complete organised library. The exact timeline depends on scope — we'll map it out in full before anything is confirmed.
Everyone. That's the point. The Collection is delivered color-graded, organised into logical folders, and formatted for every tool — Canva, PowerPoint, Premiere, iMovie, a smartphone. A marketer, an intern, a salesperson, or a founder can open the library and produce something that looks professionally made within minutes. No editing knowledge required.
Completely. Every frame captured during the production belongs to you — the finished deliverables, the B-roll, the stills, everything. No licensing fees, no restrictions, no dependency on Majortale for future use. The Collection becomes a permanent company asset that compounds in value as you add new material over time.
