Services — Video, Photography & Campaigns

✱ About this service

Social media only works when you show up consistently. Producing fresh content every week without a system leads to burnout and mediocre output. A social media campaign built around a content day model produces enough content to keep you visible and on-brand for months.

At Majortale, we start every social media campaign with strategy. What are the goals? Who is the audience? Which formats work on which platforms? Only once those questions are answered do we pick up a camera.

✱ When you need this

Your social is active but not driving results

Posting consistently without a strategy produces activity metrics, not business outcomes. A social media campaign connects content to clear objectives so that visibility converts into leads, applications, or sales.

Your social is active but not driving results

Isolated posts don't generate momentum. A campaign creates a content sequence that builds interest, drives a specific action, and has a clear start and end that your audience can follow and engage with.

You've posted inconsistently and want to build presence

Inconsistent social media undermines trust. Audiences and algorithms both reward consistency. A planned campaign establishes a posting rhythm with quality content that builds credibility and reach over weeks and months.

Your competitors are more visible on social than you

In markets where trust is built digitally before the first conversation, social presence directly influences credibility. If your competitors are more active and professional on social, the perception gap compounds over time.

✱ Frequently asked

Questions, answered.

01+

Why do I need a social media campaign rather than just posting regularly?

Posting without a strategy produces inconsistent results and wastes effort. A social media campaign starts with clear goals, a defined audience, and a content plan — then produces all the content in one efficient session. The result is consistent, professional posting for months, with every piece of content serving a specific purpose within the overall strategy.

02+

What does the process look like?

We start with a strategy session to define goals, audience, channels, and content themes. Then we plan and execute a full content day — producing video and photography across all required formats and topics. Post-production delivers a complete 3-month content calendar with all assets ready to schedule and post.

03+

What's the lead time?

The strategy and production phase takes 2–3 weeks. After the content day, edited assets are typically ready within 2 weeks. The 3-month content calendar then runs from the agreed start date with all content pre-produced and ready.

04+

How do I book a social media campaign?

Get in touch with your channels and what you're trying to achieve. We'll plan the strategy and content day on a call. Book a call here.

05+

Do you manage the posting and community management too?

We produce the content and deliver the calendar — posting and community management can be handled by your team or we can discuss an ongoing management arrangement depending on your needs. Let us know what level of support you're looking for and we'll include it in the scope.

Social media campaign

Your social is active but not driving results

Your social is active but not driving results

You've posted inconsistently and want to build presence

Your competitors are more visible on social than you

Questions, answered.