Services — Video, Photography & Campaigns

✱ About this service

A good product launch builds over time. Teaser content creates curiosity. Launch content creates impact. Follow-up content sustains momentum. When all three are coordinated across the right channels with the right message, a launch becomes a moment your audience is waiting for.

At Majortale, we produce product launch campaigns built for maximum reach and long-term value. The content we create is produced with reuse in mind: living on your website, working in sales conversations, and supporting your marketing for months after launch day.

✱ When you need this

You're launching and want it to land with impact

A product launch is a moment. It only happens once, and how much visibility you create in those first days determines the trajectory. A coordinated campaign with video content, targeted ads, and social amplification makes the launch land at scale.

You're launching and want it to land with impact

Product launches need two campaigns running in parallel: one that converts your existing audience who already trust you, and one that introduces the product to new buyers who need more context. A launch campaign plans and executes both.

Brand perception matters as much as product specs

In premium or crowded categories, who you are matters as much as what you make. A launch campaign that builds desire around the brand story, not just the product features, creates the kind of perception that commands better positioning and pricing.

Your launch content should match your product investment

A product that took 18 months to develop shouldn't be launched with phone photos and a hastily written caption. A launch campaign ensures that the first impression matches the quality of the product itself.

✱ Frequently asked

Questions, answered.

01+

Why does a product launch need a full campaign rather than a single announcement?

A single announcement is forgotten within hours. A coordinated campaign with teaser content, a launch moment, and sustained follow-up builds anticipation, creates impact on launch day, and keeps momentum going. It also produces a library of assets that your sales and marketing teams can use long after the initial launch period.

02+

What does the process look like?

We start with a launch strategy session — defining the timeline, the message, the audience, and the channel plan. We then produce the full content suite: teaser content, hero product film, photography, explainer video, and social assets. Distribution is phased across the pre-launch, launch, and post-launch windows. All assets are built for long-term reuse.

03+

What's the lead time?

Product launch campaigns typically run 8–10 weeks from kick-off to launch day. If your launch date is fixed, share it with us at the start and we'll build the production and distribution plan backwards from there.

04+

How do I book a product launch campaign?

Get in touch with your product and your launch date — the sooner the better. We'll scope the campaign on a call. Book a call here.

05+

Can the campaign assets be used for sales after the launch?

Yes — and we design them that way. The product film, photography, and explainer video produced for the launch campaign are built to live on your website, work in sales presentations, and support your marketing team for months after the launch. One production investment, long-term commercial value.