Services — Video, Photography & Campaigns

✱ About this service

Event promotion campaigns don't just drive registrations: they build anticipation. A well-structured campaign makes potential attendees feel like missing the event isn't an option. Teaser content generates curiosity. Targeted advertising reaches the right audience.

At Majortale, we manage the full promotional arc of an event: from the first teaser to the aftermovie. We handle creative production, media targeting, and distribution in one coordinated flow.

✱ When you need this

Your event registrations are slower than expected

Events need demand before the day, not just excitement on it. A promotion campaign creates a content runway that builds anticipation, communicates the value, and drives registrations before the seats fill up slowly on their own.

Your event registrations are slower than expected

A well-run event promotion campaign makes people feel invested before they arrive. Behind-the-scenes content, speaker reveals, and countdown posts turn an event into a moment people actively look forward to rather than just attend.

You've run this event but want a new audience

Past attendees are easy to reach. New ones require targeted content that explains why this event is for them specifically. A campaign built around the right message and the right channels extends your reach into audiences who've never heard of your event.

You want the right registrations, not just the most

Reaching more people isn't always the goal. For exclusive events, workshops, or invitations, a targeted promotion campaign ensures that the people who register are genuinely the right fit.

✱ Frequently asked

Questions, answered.

01+

Why does my event need a dedicated promotion campaign?

Event promotion is a multi-stage process — awareness, interest, consideration, registration, and attendance all require different content and different messaging at different times. A campaign approach handles all of those stages deliberately and systematically. An ad posted two weeks before the event handles only one. The campaign approach consistently produces higher registration rates and better attendee quality.

02+

What does the process look like?

We start with a promotion strategy session — defining the target audience, the campaign timeline, and the channel plan. We then produce teaser content, promotional videos, and registration-driving ad creatives. On the event day, we cover photography and video for the aftermovie. After the event, we deliver the aftermovie to close the campaign cycle.

03+

What's the lead time?

The campaign should ideally start 6–8 weeks before the event to allow for the full teaser, promotion, and reminder cycle. Production of the promotional content takes 2–3 weeks; the aftermovie is delivered 1–2 weeks after the event. Get in touch as early as possible to allow enough runway.

04+

How do I book an event promotion campaign?

Get in touch with your event date and target audience. The sooner the better — the more lead time we have, the more effective the campaign can be. Book a call here.

05+

Can you handle both the promotion and the on-site event coverage?

Yes — and that's exactly how the campaign is structured. We handle the full arc: pre-event promotion, on-site photo and video coverage on the day, and the aftermovie that closes the campaign. One team, one brief, end to end. That's what makes the content consistent and the campaign coherent.