Services — Video, Photography & Campaigns

✱ About this service

People buy from brands they know. They hire companies they have seen before. Brand awareness is the foundation of everything else: building it requires consistent, coordinated visibility across the channels where your audience actually spends time.

At Majortale, we build brand awareness campaigns that work across multiple touchpoints simultaneously. Video on LinkedIn, posters at street level, content on social: all in the same visual language, reinforcing each other.

✱ When you need this

You're entering a new market as an unknown brand

Referrals don't travel into new markets. A brand awareness campaign builds recognition before your sales team makes a single call, so prospects already know who you are when you first appear in their inbox.

You're entering a new market as an unknown brand

Referral business is valuable but fragile. A brand awareness campaign builds a wider audience of potential buyers who discover you through content rather than through someone they already know.

You're well known locally but invisible elsewhere

Brand recognition in one market doesn't transfer automatically. A coordinated campaign introduces your brand to new geographies, sectors, or audience segments and starts building familiarity before the sales process begins.

You have a strong product but a weak brand

When prospects don't know your name, they default to whoever they've already heard of. A brand awareness campaign fixes the recognition gap so your product gets considered on its merits rather than losing deals to less capable but more visible competitors.

✱ Frequently asked

Questions, answered.

01+

Why invest in brand awareness rather than direct conversion campaigns?

Conversion campaigns work best when there's already brand recognition to lean on. People convert more readily from brands they already know and trust. Brand awareness campaigns build that recognition — making every future direct response campaign more effective. The two work together, but awareness comes first.

02+

What does the process look like?

We start with a creative concept session — defining the core message, the visual identity for the campaign, and the channel plan. We then produce the full content suite across video, photography, and design, and distribute across paid and organic channels simultaneously. Performance is tracked and reported throughout the campaign.

03+

What's the lead time?

Brand awareness campaigns typically run 10–12 weeks from kick-off to campaign launch. The production phase takes 6–8 weeks; distribution and optimisation run for the agreed campaign duration after that.

04+

How do I book a brand awareness campaign?

Get in touch with an overview of your brand and your awareness goals. We'll scope the campaign on a call. Book a call here.

05+

How do you measure brand awareness results?

We track reach, frequency, engagement, and share of voice — as well as downstream indicators like website traffic, direct searches, and inbound enquiry volume. We set benchmarks at the start and report against them throughout the campaign, making optimisations based on what the data shows.