Branded content

Omexco

Year
2024
Role
Agency
Company
Omexco
Omexco

Sales and Marketing wanted something different.

Omexco didn’t just need beautiful visuals—they needed content that could serve very different goals. Sales was missing compelling product presentations. Marketing needed eye-catching material for campaigns and socials. Management wanted a brand film that captured the heart of the company. The real challenge? Creating a single production that met all these needs without compromise. Our task: one streamlined shoot, endless possibilities.

We shot in 4 rooms in one location for variety.

Two Briefs, One Bold Production

We translated the briefing into a strategic and creative campaign concept. Instead of fragmented productions, we created one central shoot with maximum output. We filmed the making of their wall coverings, captured atmosphere, craftsmanship, and aesthetics—and wrapped it all in a coherent visual identity. The content came to life with a calm, premium look that fit Omexco’s high-end image.

Artisanal look and feel in each scene

24 videos and 140 photos in just one shoot day

Yes, really. Through smart planning and agile execution, we built a powerful content library every department could use. From hero videos to social snippets and product photography—everything was covered. We also gave Omexco access to a tailor-made content database, allowing teams to grab and use content independently.

A strategy-first approach

We started with the story: “Omexco combines beauty and craftsmanship to elevate any interior.” From there, we defined key content pillars (craft, innovation, aesthetics, sustainability) and linked them to platform goals and audience touchpoints. The visual style was minimal yet rich—quiet luxury that speaks volumes.

Shooting cinema quality that lasts for years

A production design that breathes elegance

We built a stylish set on location and used natural textures, light, and composition to highlight the product's essence. No flashy gimmicks—just refined imagery that elevated the brand's positioning. The result? A visual identity that feels just as premium as the product itself.

Have a look at our work

or reach out

No pressure, just a friendly chat. We'll explore what you're working on, where you're stuck, and see if we're the right fit to help.

Eens babbelen met een expert? 

Zin om even te sparren? Laat je gegevens achter via het formulier of mail naar joost@majortale.com.

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